In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. You can use that consumer logic to inform your business decisions. We also knew, however, that despite the compelling angle we chose to explore, the client in question had experienced many of the problems common to our core target market of small businesses with modest monthly AdWords spend. Such task has lots of requirements, including trustworthy sources. They get preoccupied with things like or and forget to leverage the narrative form that makes stories so compelling. Highlight the great results As mentioned above, results are paramount. A case may offer you an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously.
Since this marketing case study focused on design, visuals were imperative. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Next, select a case study subject closely related to that segment. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies.
You can either choose a project that has already concluded or one that is starting or underway. With the help of a sample case study you will be able to complete the assignment quicker and with less efforts. Be a Quick Study Case studies may not be the most exciting content you produce, but they can be among the most effective. Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the research problem.
Cold, hard data is your best friend when writing a case study — more so than most other content projects. Typically, data are gathered from a variety of sources and by using several different methods e. What Is a Case Study in Marketing? For this reason, your company should always be positioned as a helping hand that helped the real hero of the story — your client — overcome their obstacle. A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. If possible, intersperse the copy with images. This would include summarizing studies that have used a similar subject of analysis to investigate the research problem. Each of these marketing case studies illustrates the power behind the medium.
Instead, you should spend time being more creative and innovative. My first thought was whether there were any similarities between training difficult dogs and getting to grips with AdWords as a new advertiser. Single-Case Research Design and Analysis: New Development for Psychology and Education. What Is a Case Study? They are an important way of illustrating theories and can help show how different aspects of a person's life are related to each other. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. However, most of the students decide to download a case study template and try to complete the assignment on their own, using an example. Of course, it can be quite a challenging task but with the help of various recommendations and case study examples, you will be able to complete the assignment in a blink of an eye! The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis.
Be sure to cite any prior studies that helped you determine that the case you chose was appropriate for investigating the research problem. Introduction As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study. This thought became the basis for the entire case study. How are people using your products or services? Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Secondly, adopting a more humble tone in the mind of the reader. A case study of how women contribute to saving water in a particular village can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community throughout rural regions of east Africa. In The Pelican Freud Library 1977 , Vol 8, Case Histories 1, pages 169-306 Freud, S.
Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions. Invite readers to ask you direct questions about your business, products, services, or methods. Similarly, nobody uses a product or service for its own sake, but because a product or service helps them solve a specific problem. Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Trust is tenuous in the world. A case study is a task, which aims to teach the student how to analyze the causes and consequences of an event or activity by creating its role model.
Using our dog rehabilitation example from earlier, we knew that the possible similarities between training difficult dogs and was interesting. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. This comes from interviews and other sources, such as observation. In psychology, case studies are often confined to the study of a particular individual.