Factors affecting marketing strategy pdf. (PDF) FACTORS AFFECTING MARKETING STRATEGIES: PRICING, CHANNEL STRUCTURE AND ADVERTISING STRATEGIES 2019-01-23

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(PDF) FACTORS AFFECTING MARKETING STRATEGIES: PRICING, CHANNEL STRUCTURE AND ADVERTISING STRATEGIES

factors affecting marketing strategy pdf

If company is not satisfied with the current market share, price may be reduced, discounts may be offered, or credit facility may be provided to attract more buyers. Economic Condition : This is an important factor affecting pricing decisions. The fall down of utility is one of the economic factors affecting businesses. For example, during a peak season, price may be kept high and vice versa. Recession Companies usually make great losses and face dips in sales and profits during recession. The theory is, the higher the product differentiation, the more will be freedom to set the price, and the higher the price will be.

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How Economic Factors Affect Business Environment

factors affecting marketing strategy pdf

Price is kept high or low, allowances or discounts are allowed or not, etc. Malaysia will leverage its competitive advantages by prioritizing investment and policy support behind a limited number of key growth engines. Journal of Targeting, Measurement and Analysis for Marketing 2001 10, 117-131; doi:10. For example, import and export tariffs may make it difficult or uneconomical to do business with certain countries. This will aid marketers to develop holistic strategies and tactics in accordance with the finding to appeal to consumers, which ultimately achieve the anticipated sales of green products requiring different marketing strategy than conventional products. The cycles include but are not limited to; depression, recession, recovery, prosperity. Price of the product may be high or low; may be fixed or variable; or may be equal or discriminative depends on top-level management.

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Factor Influencing Pricing Decisions (With Diagram)

factors affecting marketing strategy pdf

This paper investigates the short and long term relationship of banking, insurance, stock market and Gross Domestic Product. And in order to reduce their costs most of them usually resort to staff cuts, retrenchment and firing, reducing capital expenditure, advertising budgets, research and development activities, and so on. The kind of questionnaire material falls into four classes: yes-no, multiple choice, propositions to be responded to by degrees of approval, and a series of brief newspaper narratives to be approved or disapproved in various degrees. Implications for marketing research and practitioners are discussed. The final price for a product might be influenced by numerous factors, which can be categorized into two main groups, internal factors and external factors, both areas are discussed in further detail in this paper. Customers are also ready to pay high price for a quality product.

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(PDF) FACTORS AFFECTING MARKETING STRATEGIES: PRICING, CHANNEL STRUCTURE AND ADVERTISING STRATEGIES

factors affecting marketing strategy pdf

Buyers pay price not only for the basic contents, but also for psychological and social implications. Wholesalers of many types have performed numerous activities or functions that have always been necessary for connecting distant buyers and sellers so that transactions can be consummated across international boundaries. It also is not only just about disseminating information. Aims: This paper presents the factors affecting for online marketing strategy of business development for publishers affiliates and buyers in Malaysia. This results in short-term or long-term fall in sales of the business. Trade Cycles This too plays an integral part in the fluctuation of cost of goods and services sold by a business.

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Factor Influencing Pricing Decisions (With Diagram)

factors affecting marketing strategy pdf

Aims: This paper presents the factors affecting for online marketing strategy of business development for publishers affiliates and buyers in Malaysia. Degree of Product Differentiation : Product differentiation is an important guideline in pricing decisions. Besides supporting the organization's culture, brands, and processes, the site needs to live up to the expectation of the consumers. Price level, allowances, discount, credit facility, and other related decisions are largely imitated. Income and Employment Another crucial aspects of the economy that affects a business operation, are the rate of income and employment varsity in a particular country. The cycles include but are not limited to; depression, recession, recovery, prosperity.

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(PDF) FACTORS AFFECTING MARKETING STRATEGIES: PRICING, CHANNEL STRUCTURE AND ADVERTISING STRATEGIES

factors affecting marketing strategy pdf

The study examines the determinants of consumer behavior and their impact on purchase intentions towards fashion apparel. For example, high quality product should be sold at a high price. For example, high quality product should be sold at a high price. Inflation Inflation usually occurs when the supply of money is too much in the economic environment market while not equally supported by a similar availably of goods and services. Results: The results revealed that product commitment and product homogeneity had a significant relationship with the high click through rate of online marketing link.

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(PDF) FACTORS AFFECTING MARKETING STRATEGIES: PRICING, CHANNEL STRUCTURE AND ADVERTISING STRATEGIES

factors affecting marketing strategy pdf

The research conducted a pilot study and analyzed the data. Market share may be absolute or relative. Government Rules and Restrictions : A company cannot set its pricing policies against rules and regulations prescribed by the governments. In determining your business strategy, a logical analysis of the environment in which you operate will both inform and influence the outcome. To balance the demand or to minimize the seasonal-demand fluctuations, the company changes its price level and pricing policies.

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(PDF) FACTORS AFFECTING MARKETING STRATEGIES: PRICING, CHANNEL STRUCTURE AND ADVERTISING STRATEGIES

factors affecting marketing strategy pdf

Among all the economic factors that are affecting business, development is the upmost important one. So, marketer takes decision as per demand. There are many factors that may seem to be important. In this paper, we look at factors that affect how marketers set price. For example, if price of raw materials increases, company has to raise its selling price to offset increased costs.

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How Business Environmental Factors Influence Strategy

factors affecting marketing strategy pdf

Competition : A marketer has to work in a competitive situation. In the business area certain things never go out of style, like understanding the customer's wants and needs, living up to promises, and giving someone a reason to come back. Political and Legal Factors Political factors include how regulations and policies imposed by your national or local government might affect the way you conduct your business. Pricing decisions should be taken after analyzing following external factors: 1. In addition, the proposed study will examine the causal relationship between concern for information privacy and self-efficacy by adopting them as moderating variables. This whole dynamic situation is also known as monetary policy transmission mechanism. B External Factors : External factors are also known as environmental or uncontrollable factors.

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