Literature review on students shopping online. What drives consumers to shop online? A literature review 2019-01-19

Literature review on students shopping online Rating: 5,7/10 1137 reviews

Literature Review Assignment Sample Online

literature review on students shopping online

This research investigates consumers who made a purchase of an item based on the recommendation of a peer or contact via social media e. This study uses a quantitative approach with survey method and a kind of explanatory research. Some other sites however, do not even have privacy and security policy posted implying that they do not protect their customers Hairell 30. Based on the findings the author highly recommends depending on a triangulation approach in conducting future research in the field of E-Marketing. They also concluded that more experienced Internet users tend to have more concern regarding privacy issues but less concern on security issues 38. Otten Coffee is one of the online stores that sell Indonesian coffee products complete with complete coffee maker equipment. This technology has allowed the entry and growth of a number of smaller firms by eliminating entry level costs Tucker ,2009.

Next

Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention

literature review on students shopping online

Most of them regard their personal information as their main concern U. Price represents another critically important element of marketing and four major types of pricing strategies consist of economy, penetration, skimming, and premium pricing strategies East et al. The population study was star hotels in Bali that have implemented technology of E-Commerce at least one year. Results are discussed and some implications for the management are made. Previous studies had shown that Internet users as a whole agreed that privacy and security issues are vital for them to shop online Rohm and Milne, qtd. The method used in this research is path analysis. The other area which proves equally pertinent and relevant is maintenance of service costs, which have proven to be a loss of scarce resources available to business organizations.


Next

Consumer perception towards online shopping ( Literature Review )

literature review on students shopping online

Concurrently, consumers are increasingly aware of sustainability issues. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who spend time online. Keywords: Online shopping, online purchase intention, relationship proneness, perceived usefulness, self-efficacy. Doing so gives a student a better picture of all extant research work undertaken in their subject. This could be a broad or narrow area; the area will need to be defined.

Next

(PDF) A review of literature on consumers' online purchase intentions

literature review on students shopping online

According to Hoyer et al. The exercises for computation have the involvement of large computing amounts for short periods. Nonetheless, consumers should always be alert of the privacy and customer policy in each site they tend to buy from Halpin 62. What Are the Challenging Areas of Literature Review? The review should describe, summaries, evaluate and clarify this literature. They are well adept in all the academic guidelines, thereby, adhering to all requirement mentioned in the question.

Next

Consumer perception towards online shopping ( Literature Review )

literature review on students shopping online

Failure rates resulting from the use of a number of different definitions found in the literature are estimated using data collected on 5,196 small business start-ups in 51 managed shopping centers across the five mainland states of Australia and covering the period 1961 - 1990. As conclusion, website quality, perceived risk, and online trust, individually and simultaneously, have significant influence on online purchase intention. Nowadays, electronic commerce also known as e-commerce is a central research area in the literature of marketing in general Häubl and Trifts, 2000 and consumer behavior in particular Akar and Nasir, 2015. The results concluded that there are no significant differences based on sociodemographic data, the operating system used, familiarity with the organization related to the intention to use. Targeting members of society perceived as opinion leaders usually proves effective strategy when marketing products and services due to the potential of opinion leaders to influence behaviour of other members of society as consumers. A literature review analyses the most relevant literature in respective fields of study. Cloud computing has made the infrastructure setting very standardized, ensuring that addition of computing capacity has become analogous to addition of grids in the system Kim ,2009.


Next

(PDF) A review of literature on consumers' online purchase intentions

literature review on students shopping online

With followers in Instragram accounts of 193 thousand and 17,214 youtube subscribed videos, Otten Coffee has sought to raise awareness of Indonesian coffee quality. He added by saying that hackers could easily infiltrate and get customers personal information online as online shoppers are not anonymous. These are distinct from the factors implicit in the technology per se. Additionally, no indirect relationship was found between apparel shopping self-confidence and buying intention. Also there are some other external factors which are broad and beyond the control of the consumer. For local governments, it is recommended that the website of Bali Tourism Office provides a direct link to each website of hotels in Bali and facilitates the training of E-Commerce for small-scaled hotels.

Next

Benefits of Literature Review Examples

literature review on students shopping online

Using a sample of 249 consumer purchases, this research analyzes the type of product purchased, the cost of the item, and numerous other product dimensions related to the purchase. Environmental factors of special importance are government intervention, public administration and external pressure from competitors, suppliers and buyers. All they have to do are just browse for the product they want in the website and within a few mouse clicks they are off. In a survey conducted in Star Hyper in the town of Canterville 250 respondents participated. It is not just limited to the assignment but also forms an important component of thesis or dissertation.

Next

Literature Review Assignment Sample Online

literature review on students shopping online

Purchasing decision can further be divided into planned purchase, partially purchase or impulse purchase as stated by Kacen 2002 which will be discussed further in detail in the next chapters. Using our tutor profiles you can submit a request for homework help or a live session directly to a particular literature review tutor. Once you ask for our help, we begin working on your literature review assignment. Some of the examples of Saas are enterprise applications like Salesforce or Google Apps. Also, as Todd Richter who is the president of Girlshop an e-commerce site had said, consumers should always be aware of the security technology used by merchant sites 62. Therefore, it is recommended that students seek expert help for their literature review only from professionals.

Next

What drives consumers to shop online? A literature review

literature review on students shopping online

Backhaus et al 2007 suggested that purchase decision is one of the important stages as this stage refers to occurrence of transaction. Os resultados concluíram que não existem diferenças significativas tendo por base os dados sociodemográficos, o sistema operativo utilizado, a familiaridade com a organização relacionados com a intenção de uso. The flexibility allows loads in computing to be balanced with more number of users joining system. The purpose of this study is to investigate purchase intent in online marketplaces as an international phenomenon. Those who are not familiar with writing literature reviews can get good literature reviews and study how they have been written. Big companies such as eBay and amazon.

Next

A Brief Literature Review on Consumer Buying Behaviour

literature review on students shopping online

Consumers value the advice of others when they are shopping online. The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. The objective of the paper is to study the effect of social networking sites on online shopping behaviour of apparels in Jaipur city. Need help with Literature Review? After an extensive literature review, 85 relevant articles are identified. To fill these gaps and extend previous studies within the field, there is a need for conducting research to investigate the relationship between implementing E-Marketing and small businesses performance.


Next