The key point to focus on is that the consumer is typically attracted to considerations about quality, service, and price; therefore, the industry must attract them based on these factors as well as individual needs and wants. The course of this essay will explore the statement from a range of different perspectives and overall demonstrate that the statement is false. Therefore, all other marketing excellence measured by considering the profit, return on investment or sales as in any other commercial industries should be changed to be more customer-oriented rather than organizationaloriented. This is a complex study which will have a small sample size. The utilization of mobile telephones is so prevalent in Hong Kong that numerous people possess one or even more of them. Of this number, the government has decided to focus on 35 private hospitals to capitalize on the industry with several characteristics outlined. As more and more patients from Europe, North America and other affluent nations with very high medical costs and long wait lists look for effective options of immediate, low-cost, affordable treatments, medical health care travel to India is definitely on the cards for most of them and the fast growing Indian corporate health sector is fully geared to meet that need.
Being elective, it also tilts more heavily to the touristic rather than medical end of the medical tourism spectrum. The reasons patients travel for treatment vary. Coordination is a key constraint. Foreign exchange generates resources to import food, pharmaceuticals, technology, consumer goods. Basic Research Problem of the Study Competition and marketing issues are seen as the major problems facing organisations involved in medical tourism. Therefore, this essay is aim.
The situation could put physicians under too much pressure to perform too many procedures within a tight period to ensure that the medical tourist can complete everything and make it home in time. For example, Cuba appears to have avoided the inequitable effects of resources being diverted from basic services by extending the scope of care provided. Epidauria became the original travel destination tor medical tourism. India offers a growing number of private centers of excellence where the quality of care is as good as or better than that of big-city hospitals in the United States or Europe. The Malaysian government has been playing an active role in developing the industry in Malaysia since 1998. The commodification of medical tourism Chee, 2007 is an evident of this occurrence. Hip as well as knee replacements, ophthalmologic processes, plastic surgery, cardiovascular care, body organ transplants, along with stem cell treatments have all been accessible in the marketplace within the international health and medical services market.
Medical tourism creates great pressure on local resources like energy, food and other raw material, which could be already in short supply in that country. It is highly suggested for similar studies to be conducted with the presence of empirical data to see the quantifiable aspects of the industry in the future. Therefore this is a distinguished industry than that of the wider health tourism industry which involves tourists travelling to search for spas, yoga and meditation, or any other forms of health tourism Connell, 2006; Garcia Altes, 2005. An abortion is the removal or expulsion of an embryo or fetus resulting in or causing its death. Health tourism as a curse Although there are countless advantages and benefits to medical tourism, there are also a few disadvantages, dangers, and concerns of which you should be aware. The provider countries may also lack the infrastructure for ethics review and rigorous informed consent.
Where does Pakistan stand in terms of democracy? Medical tourism, or the process of leaving a home location for health care treatment in other locations broad is becoming an emerging trend. Group: Vũ Thị Xoan Leader. Findings of the case study are presented herein. This is where the industry should strive to be as similar as other excellent providers. Intro As a fan of many sports is always a little disheartening when you see big superstar players making millions of dollars every year while the typical fan can barely afford to see more than a couple games. Many factors have contributed to the popularity of medical travel. InduShealth is offering substantially lower prices for several surgical procedures and a U.
However, critically evaluating the data through further research would be carried out with help of previous research validation. An exploratory study of services marketing in global markets: Major areas of inquiry for the health care services industry. Apart from killing bacteria, what else do people know? Not to be underestimated are the possible legal and moral liabilities and responsibilities of tour operators who arrange spiritual encounters. Emergency complications can be costly, and yet they take precedence over other patients who do not to seek treatment abroad. Manpower costs in the Indian hotel industry are one of the lowest in the world.
Quite a number of studies involving Malaysian medical tourism industry have been conducted. The methods could be in mixed approach such as quantitative and qualitative methods. Medical tourism: The ultimate outsourcing. Incentives and tax holidays are being offered to hospitals and dispensaries providing health travel facilities. Based on the qualitative type, interviews were performed to derive data required for this research.
Clinical Governance: An International Journal, 16 4 , 353-363. Medical tourism is not a new phenomena, however, not every country is popular with medical tourism label. Dunn 2007 argued that patients are making choices on medical tourism destinations based on how similar is the service delivered, especially concerning patients from industrialized nations, and the service is expected to come with much lower price. Abstract People travel to destinations or cross national borders in order to obtain health care. Sorry, but copying text is forbidden on this website! With the current system of health care in Unite States the concept of Medical Tourism has become more popular in the last few years and will continue…. Persons on international travel for medical reasons obviously run the risk of spreading infections that otherwise might have been contained at home.