It creates a sense of belongingness in the group and strengthens their group identity. One contribution Schramm made was to consider the fields of experience of the sender and receiver. Coordination: Formal channels coordinate the work of other functional areas and facilitate smooth functioning of the organisation. It may be at the individual or the organizational level. This completes the cycle of communication. It appears like this: 2.
One develops an insight into human psychology and eventually masterly understanding of human nature. The source uses the individual elements and joins them to form his meaning. This promotes common objectives through coordinated efforts amongst people belonging to different functional departments. Lasswell's Model of Communication 1948 - c. Communication helps to develop an organised society with defined roles for each individual. The target can be oneself, another or being, another entity such as a corporation or group of beings. This second attitude of communication, referred to as the constitutive model or constructionist view, focuses on how an individual communicates as the determining factor of the way the message will be interpreted.
It may be noted here that in recent years, the importance of communication has been increasing due to certain factors such as increase in the size of organisations, growth of trade unions, technical improvements, emphasis on human relations in industry and increasing importance of social responsibilities of business. Different people may-interpret the same information in different ways. Also, when idioms are meant to be understood in the idiomatic sense but are taken in the literal sense. The information is related to goals, policies, directions, instructions etc. Humans do not communicate simply as computers or robots so that's why it's essential to truly understand the Constructionist View of Communication well. Training and development: Imparting training and development facilities to employees depends upon how well their superiors communicate with them.
Someone who is willing to listen and solve problems? The communication process can be represented as follows: Channels of Communication : Communication channel is the path through which information flows from sender to receiver. He may convey it verbally by writing or speaking or non-verbally through gestures or body language. Barriers are the negative forces that affect the effectiveness of communication by acting upon any or all of the basic elements of the communication process. People interact and develop understanding for each other. Similarly, the time taken for the message to reach its destination can become a barrier, e.
Only then would they be able to do business with eastern countries. Purposes of Communication : Communication is meant: i. For example, execution of a purchase order or conversation through telephone shall be complete if the desired result is achieved, that is, supplier sends the desired goods and receiver of phone call acts as desired by the maker of the call. According to Lasswell, communication has three jobs to do: i Observe the surroundings ii Make meaning out of it iii Transmit culture from one generation to another. In some cases, information up to eighty per cent gets lost on the way. Control function largely depends upon communication system of the organisation.
To attain the goals of the business unit, there is need for co-ordination among workers and this can be achieved only through communication. He is the one who gets the entire process of communication started. This is a progression from Lasswell's attempt to define human communication through to this century and revolutionized into the constructionist model. He represents the source of message. The other view of communication, the Transmission Model, sees communication as robotic and computer-like.
This is also called his bucket theory. Kieth Davis identifies four types of communication chains: 1. Auditory people remember and imagine things by what they sound like. This knowledge makes it easy for them to identify themselves with the organisation mission. This co-ordination is possible only through communication which provides for exchange of information, ideas, facts and opinions. In addition, David Berlo presented some factors that influence the communication process between two people.
To grasp the message fully, you have to attune yourself to it. Job satisfaction: Exchange of information develops trust, confidence and faith amongst managers and subordinates. When manager of marketing department discusses issues related to production and sale of goods, with the manager of production department, it is said to be horizontal communication. Helps employees to perform effectively: It is needed to enable the employees to perform their functions effectively. Where drawings, charts and illustrations form part of the message, it should be sent in writing. Lack of authenticity: Informal communication is not authentic. People now communicate whatever comes up instantly, and tend to break up different topics into different communications.