So, periodically updating your product always to better, never lower the quality and changing its packaging will, most probably, benefit your business. If your business is undercapitalized -- and most small businesses are -- then you do not have the luxury of penetration pricing, or to offer any product or service that has a market price that is not sufficiently profitable for your immediate needs. As a result, product buzz increases. Consequently, fast growth is heavily linked with low prices, and the more reasonable they are, the higher the impact will be. Generally, penetration pricing is most effective when both product demand and competition are high. So, customer will not object even to a slight price rise later. Our task is to build and maintain a brand that keeps up with your prestige pricing strategy.
It is always harder to increase prices than to lower them - Penetration pricing may simply attract customers who are looking for a bargain, rather than customers who will become loyal to the business and its brand repeat business - The strategy is likely to result in retaliation from established competitors, who will try to maintain their market share. If a company only engages in penetration pricing without also improving its product quality or customer service, it may find that customers leave as soon as it raises its prices. Penetration Pricing is when the price is pegged at a rate that very price-sensitive segments find acceptable. Penetration pricing occurs when a company launches a low-priced product with the goal of securing market share. Thus, potential competition is kept away. Do you know what these companies do? It may stray you on to unethical territories just to knock out competitor from the sector so be very careful while implementing this pricing strategy for your offers. Some commentators claim that penetration pricing attracts only the switchers bargain hunters , and that they will switch away as soon as the price rises.
Market penetration pricing is usually very low and coupled with consumer incentives to gather market share. As with the prices, the quality must be top-level. There are no real advantages, however, if for example a floor price is imposed on Cigarettes, then less people will be smoking. Misconceptions Most entrepreneurs erroneously believe that they must compete on price. It is not uncommon for razor blades to cost twice as much as a razor, and although the razors are inexpensive, they are never so cheap that the included blades are cheaper than blades alone. Financially weaker competitors will be driven from the market, or into smaller niches within the market. Facts A loss leader is a pricing strategy where you sell some items at or below your own cost, because it will lock in future customers or because it allows you to sell other items at a profit margin that immediately recoups your loss.
Increase Usage — Market penetration can be increased through product consumption. Lower Production Costs Along with boosting sales, employing a market penetration strategy could potentially. In like manner, price skimming is also effective in segmenting the product in the market. While the demand is increasing, the organization saves money on product creation costs due to the greater volume of production. Conversely, it is easier to steal funds when prices are set at rounded dollar amounts. Furthermore, if the consumers reject product for any reason, the company may have to kiss the industry goodbye. Each financial situation is different, the advice provided is intended to be general.
Advantages of Market Penetration Strategy Fast Growth — If your business and marketing objective is to enlarge your consumer base, then market penetration is the most effective way to act. In this way the customer is aware of the price of the product and is also eager to seize the introductory offer. Limited Customer Base As we said earlier, prestige pricing indicates to larger profits. So, the results can be severe because competitors might end up selling their products at an extremely low price and generate almost no profit. For example, when prices are already low, it means that consumers have already built trust towards an existing company, so entering the market and trying to beat the price of the competitor is an ineffective way to act.
Increase Usage — Market penetration can be increased through product consumption. It breaks the core rule of immediate profitability for a small business, but does so in the name of future profits. But, it has some drawbacks. Once your business is well known it is important to come up with other new unique points to keep customers reeled in and interested in your business. This happens because now the competitors will have to enter the market at lower than existing prices.
For example, advertising is one of the most effective ways to increase brand awareness. Lowering Industry Prices — Market penetration strategy can harm the entire organization. By using skimming the business owner can divide the market into segments as well as reduce the price into different segments in order to acquire maximum profits. Nike First logical question: Does sell footwear or a footwear with a famous brand logo? The idea behind penetration pricing is that by offering a low initial market price you can attract a sizable customer base looking for a good deal. Please do send us a request for Predatory pricing tutoring and experience the quality yourself. It can also be used as an aggressive tactic against competitors, which will have to lower their prices in response or risk being forced out of the industry.
Another disadvantage is that there are buyers associating the quality of the product with the price. Introductory prices are low but it becomes difficult to attain the same position in the market when you increase the price. Marketing Penetration Strategies and Tactics Price Adjustment — One of the most frequently used market penetration strategy is price adjustment. Moreover, companies can create either short or long-term campaigns and structure them according to their budget and needs. Consumers mostly fall for the trick because the interest and curiosity that the improved product drives are irresistible.