As an independent marketing consultant you have been asked by one of your clients to describe the benefits to be derived from an effective marketing control system. The Submit Answers for Grading feature requires scripting to function. As an independent marketing consultant, you have been asked to prepare a report explaining the differences between demographic, geographic and psychographic segmentation and to identify the conditions to effective market segmentation. What are the strategies that will help a company to compete in the market? It brings the competitive edge as well as value proposition in the market and allows the company to grow more. The campaigns can be put up on different websites or on those websites that like to promote by taking some profit in it.
State its essential characteristics and process. Because one of the primary benefits of having goals is to motivate employees toward better performance, setting unrealistic goals can cause major problems. Explain the importance of developing new products and describe the approach to be used for the development of a new product. The difference between low class and upper class in our society is defined strictly by income. What are the possible ways in which a brand can be introduced and promoted in the market with the use of right resources? What are the messages provided with the product for marketing effectively? They can influence the customer to buy the product.
The sales team of the company always talks to the customers and try to convince them to buy the product from the company directly. What are the required questions that should to be asked from the customers? There are many lubricant brands in Myanmar. Explain what you understand by the term integrated marketing and discuss the benefits associated with the marketing orientation. The matrix structure The geographical structure The functional structure The international division structure One of the main advantages of an ethnocentric staffing policy in international markets is: it facilitates the transfer of core competencies to and among the firm's foreign subsidiaries. However, he felt that the market is tough and he needs a great deal of study and strategic planning.
Consider only the first two stages of the product life cycle. The marketers in the company never get involved directly with the pricing. These firms offer customers the most advanced, highest quality goods and services in the industry. Doing His Work First has the potential to offer great customer service and execute this as what makes them better than their competitors. Critically appraise the contributions distribution channels can make to the marketing of fast moving consumer products. As a result of change in the environment, people are experiencing new daily lives such as heavy traffics, new shopping malls, international brands, new buildings, etc. Mass production can be combined with computer hardware and software to produce a marketing strategy called mass customization.
Explain the main influences on consumer buying behaviour and provide examples to support your recommendations. For which of these industries would physical distribution be likely to provide a better means by which to obtain a competitive advantage than other marketing variables such as price or product? Here, the management makes a choice of the policy that is most suitable and practicable keeping in view the most favourable consequences. Place of purchase Size of purchase Time of purchase Method of purchase: 1. National and international Share of market by: Q. Ordinarily, the price of the product is more important for a homogeneous shopping product than it is for a heterogeneous shopping product. It deals with the futurity of present decisions. Strategic Marketing Chapter Exam Instructions Choose your answers to the questions and click 'Next' to see the next set of questions.
Dear Readers, Welcome to Strategic Marketing Interview questions with answers and explanation. An action such as hiring 100 new salespeople is not a goal. Highlight the reasons for the growth in popularity and explain the key elements of a distribution system. The private car owners are actually professionals and financially privileged people despite of increasing number of car owners as the car price dropped compared to earlier days prior to the present government. Resources to meet functional goals iii. Therefore, pricing objectives are really a by-product of cost objectives. Goals to increase both sales and market share would be consistent, as would goals to enhance customer service and customer satisfaction.
This pricing is having many short and long term factors. What are the steps involved in strategic marketing process? What are the parameters taken to interact with the customers and convince the customer to go for the product? The strategies required by the businesses to attract more customers are as follows: - Developing of the brand strategy with some benefits that needs to be provided with the product - Listing all the features and benefits for the products and the services that are associated with it. Distribution has grown in importance within the marketing mix in the last few years. What are the different qualities of a brand that separates a company from other competitors? He will also need information on the characteristics of the existing marketing operation and its recent history, usually over the last five years. What is the worst case scenario in strategic marketing? What information would you provide to your client? Analyze what customer satisfaction is. Using this handheld computer and printing device, a police officer can write and record traffic violations much more efficiently. A consumer's purchase decisions tend to fall in line with the advice, beliefs and actions of one or more reference group.
They then started to look for ways to defend its market position. To compete with the best companies around the brand strategy need to be strong and it should have very close prospective customers. When you have completed the practice exam, a green submit button will appear. When you have completed the practice exam, a green submit button will appear. Question 4 Explain the purpose of a positioning strategy.
What are the tools that are present that help in marketing campaigns? Small prices are set to increase the revenues and profit for a product and overall for a company. What are the distribution channels that exist while marketing the product? Which of the following could represent a marketing tactic as opposed to a strategy at Parmalat, the world's largest producer of milk? Multiple answers to the same question will be marked as incorrect. Discuss the importance of sales promotions to the marketing of consumer products and explain how sales promotions can support the other elements of the promotion mix. They won 10 out of 15 major lawsuits against them. This approach is good for small markets and the goal is to provide services and reports to the customers to convince them to buy the products. This conflict which is also known as pricing conflict and it is common in marketing, but it can destroy your strategy of selling the product. In parallel with the increasing number of modern cafes, coffee plantation in Myanmar has been increased and different sorts of coffee are being offered in retail outlets.