Supply chain management of coca cola company pdf. Supply Chain Management of Coca Cola 2019-03-04

Supply chain management of coca cola company pdf Rating: 8,3/10 842 reviews

Supply chain overview

supply chain management of coca cola company pdf

The result is receiving the requirements, goods or services. To accomplish this, organizations focus on cost reductions and emphasis placed on organizational core competencies leading to long-term competitive advantage. However, it has also set guiding principles for the suppliers to follow. Our success lies with our people's expertise, our absolute focus on quality and our continuous investment in advanced technologies. The figure below illustrates the essence of value chain analysis. Well, demand risk is the only factor with uncertainty; it can be reduced by getting the regular feedback from customers regarding the product by conducting various surveys and campaigns.

Next

Supply chain management of coca cola company slides

supply chain management of coca cola company pdf

Coca cola focuses on employee motivation and engagement. Bottling partners, entities that do not belong to Coca Cola, do manufacturing, packaging, merchandising and they distribute the final product to customers and vending partners. Francisca is a commercial engineer by University Adolfo Ibañez. To acquire the right quality material, at the right quantity, from the right source, at the right price. In this case the coca cola products must be delivered in time of the Olympic 2012 as it is the key official supplier.


Next

The Coca Cola Company Supply Chain Essay Example for Free

supply chain management of coca cola company pdf

Inventory Management and Cost Containment As Coca Cola expanded nationally and internationally by adding licensed bottlers and distributors, the company recognized the need to control inventory and its related cost to the company. The company owns the brand and is responsible for the consumer brand marketing initiatives. It involves coordination of all sectors involved in delivering the arrangement of inputs, outputs or outcomes that will meet a specification of customer or buyers requirement. Apart from it, the focus is on performance management to provide the employees with career growth. The evaluation period is usually a year for sales managers whereas it is a quarterly cycle for the market development roles, and a monthly cycle for the salespersons. With appropriate use of the supply chain strategies a company can select a good and reliable supplier and manage the risks related to the supply chain of the company.

Next

Supply chain management of coca cola company slides

supply chain management of coca cola company pdf

Water is the main ingredient for all products manufactured by Coca Cola Company and the company occasionally faces significant challenges in accessing this particular raw material. This includes common journey indicators that are shared by all actors in the supply chain. Apart from this, the leadership at Coca-Cola believes in a democratic and laissez faire approach to leading which is necessary considering the business it is in which is heavily dependent on both the macro level vision and mission that need to be translated and transformed into micro level execution. So, this is the biggest risk then others because the main function of the company is to maintain the number customers and keep increasing them. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Planning The vision of the Coca-Cola Corporation is to become the biggest and the best anchor bottler in the world and its mission is to refresh everyone which guides its management team in the planning process. Each week we publish posts, conferences, news, scientific papers, and technology related to Fleet Management.


Next

Coca Cola Supply Chain Management Essay Example

supply chain management of coca cola company pdf

Customized trucks In , they had the pallets of their delivery trucks transformed. Anyway, the customer will not going to purchase this kind of product on a higher rates. Distribution channels utilized by Coca-Cola consists of distribution operations operated or controlled by the company, independent bottling partners, distributors, wholesalers and retailers. Quality control is conceded out by examination of the coca cola products and ensuing that everything is under control and supervising any activities. Our supply chain organisation, which is responsible for the company's procurement, planning, manufacturing and engineering, and sustainability, plays a central role in managing this responsibly, making sure that in all our processes we minimise our environmental impact and consider sustainability in our value chain - from sourcing raw materials and manufacturing the end product to distributing it to our customers. Basically the company should use a push-supply chain strategy. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.

Next

How Management Functions are Performed at Coca Cola

supply chain management of coca cola company pdf

Risks involved in the supply chain management of Coca-Cola Company The four types of the risks in the supply chain management of the Coca-Cola Company are: 1. However, creating such a large and successful brand also requires managing the value chain successfully. It is very important for the company to understand the procedure of the procurement to select a reliable supplier. The idea behind this type of planning is to have a strategic vision extending over a longer period as well as a flexible and adaptive strategy to change according to the imperatives of its external environment. The goal of any company is to maximize the profits and reduce the wastage while fulfilling the needs of the customers. These are said to be the first two steps of the procurement process.

Next

Value chain analysis of Coca Cola

supply chain management of coca cola company pdf

So, to minimize the risk, the whole strategy must be well planned, and well communicated, all the areas which impact the business plan must be taken extreme care. Last year it brought a major shift in its marketing strategy and rather than promoting its brands separately, it is now focusing on promoting the entire brand together. Quality and food safety remain our top priorities, to make sure we meet customer and consumer expectations while delivering against our cost leadership commitments. Supply chain overview Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Manufacturers investigated ways to provide low cost and high quality products while maintaining high customer service levels. And one can make their supply chain process more valuable by maintaining strong relationships with suppliers or by using technology. Through its intense marketing campaigns, Coke has developed an image that is reflected in what we think of when we buy Coke and what we associate with drinking Coke.

Next

Value chain analysis of Coca Cola

supply chain management of coca cola company pdf

In the case of Coca-Cola there are various value-adding factors which have an impact on the supply chain of the company. We need to analyse the situation: It includes the purchase order and statement of work. So, to compete in the market and to create a demand company made strategy to set up the vending machines for coke product after every 500 meters, it makes people develop the taste of the product, instead of going to some other product like Pepsi. This is then incorporated into the decision making loop so that the next year’s plan can address and redress the shortcomings as well as set new targets taking into account these aspects. The company is based in Atlanta, Georgia. It also runs campaigns from time to time. Controlling The controlling function in Coca-Cola is done through periodic reviews of managerial and salespersons performance.


Next

How does Coca Cola’s supply chain management adapt around the world?

supply chain management of coca cola company pdf

Typically, the General Manager is at the top of the regional hierarchy who in turn reports to the country head. Moreover, outbound logistics are organized via manual distribution across Africa with more than 2500 independent manual distribution businesses employing more than 11,000 people. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. This provides the customer an opportunity to go for their product according to their taste and according to their needs. Organizing Coca-Cola follows the decentralization within centralization model of organizing itself. The concept of value chain analysis was introduced by Professor Michael E Porter of Harvard Business School.

Next

Coca Cola

supply chain management of coca cola company pdf

After conducting all of the above the next step would be confirming quality assurance, the effective method and actions that are used to accomplish requests for getting the right quality, this method would help coca cola reduce their errors. The have published a Water Steward Replenish Report which states that water is an significant part of the world, as two-third of the population lives in the water. Annual Report 2014 Coca-Cola Company Clinton, B. Coca Cola has managed a large infrastructure including its management, human resources, financial and technological infrastructure. To overcome from these risks the company should take proper measures and a general risk managing strategy is given below. It is very important to reduce the wastage and have an effective supply chain system so that the product reaches to the customer timely and the company can enjoy more profits.

Next